Hugh McLeod's now famous blog quote goes; "The market for something to believe in is infinite." Its odd how cynical and opportunistic this sounds, and at the same time revealing something beautiful and human -- the urge for contact with the divine. The word market instantly couches it in P.T. Barnum colors. Are suckers born with higher frequency than when he made his original observation?
Can we "influencers" fill this spiritual void with something that is not some thing? Is the only way to see things in our culture from the point of view of personal benefit? Or can we do something good while we do something profitable? Can we separate our motives?
As someone who worked exploring spirituality over a ten-year career in television, coming to the world of advertising is an eye-opening revelation about how ununited we are. Are we scavengers, scavenging upon each other? Or are we a species in evolution, painfully slowly moving toward something better. We can be, by just exercising something called conscience. We must ask ourselves about the morality of every word we write.